The local sphere, including municipalities like Vilafranca del Penedès, does not easily find tools to halt the proliferation of certain types of businesses. This trend, dubbed “the business fashion,” risks the diversity and survival of the traditional commercial fabric in the Alt Penedès region.

In this context of competitive pressure, the activity of local firms stands out, such as a Vilafranca company that sells various types of coffees and accessories. This firm represents the resilience of indigenous commerce against the pressure of large openings and the need to differentiate the local offerings.

Regarding regulation, it is recalled that a functioning regulation was created more than a year ago, likely aimed at commercial or financial oversight. Furthermore, institutional support for local commerce was highlighted by the recent recognition of local business owner Francesc Sans, who received the award from President Illa and Minister Sàmper.