The Centre Tecnològic i de l’Alt Pirineu (CETAP), located in La Seu d’Urgell, will host the workshop «Instagram per empreses: de publicar a convèncer» on September 24th. The session, running from 3:00 PM to 5:00 PM, is designed for companies, entrepreneurs, and professionals in the region looking to optimize their digital communication strategy.
Led by professional Ester Barqué, the training aims to go beyond simply posting content. The goal is to equip participants with resources to generate visibility, build trust, and effectively connect with their community, thereby improving their businesses' competitiveness.
During the two-hour session, practical tools will be covered for setting up a professional business profile, creating valuable content, and effectively using formats like Reels, Stories, and conventional posts. Communication strategies to convey each business's value proposition and retain customers will also be discussed.
This initiative is part of the «Formació per la teva empresa 2026» program and is supported by the Consell Comarcal de l’Alt Urgell, the Ajuntament de la Seu, the Servei Públic d’Ocupació de Catalunya (SOC), the SEPE, Reempresa, Catalunya Emprèn, IDAPA, Globalleida, and the Diputació de Lleida.
Places are limited. Interested individuals can register through the provided online form.
