Survey to Design the Future of the Ignatian Way

The Association of Municipalities of the Ignatian Way seeks citizen collaboration to define its marketing plan.

Generic image of a winding stone path through green hills in Catalunya.
AI

Generic image of a winding stone path through green hills in Catalunya.

The Association of Municipalities of the Ignatian Way, with the consultancy TourisLab, has launched a survey to gather data on the route's demand and design its future marketing plan.

The project is currently in the diagnostic phase to understand who travels the route, who might travel it, and what aspects they value most. This information is crucial for designing future marketing and commercialization strategies.
Citizen collaboration is requested to achieve a representative sample that allows for work with real data. Responses to the survey are fundamental to this goal.
You can answer the survey via the following link: https://es.surveymonkey.com/r/caminoignaciano?lang=ca.
The association thanks participants for their contribution to promoting the Ignatian Way.
Based on information from the official source: Ajuntament d'Òdena (15/10/2026)