Barcelona, June 2026.
EMD — Estrategia Màrqueting Digital —, a consultancy specializing in digital internationalization based in Esplugues (Barcelona), has surpassed 500,000 euros in aid and grants managed for Catalan SMEs looking to access foreign markets within the framework of ACCIÓ's coupon programs and grants for the implementation of international projects.
The figure reflects five years of continuous work with companies from sectors such as industry, technology, tourism, packaging, health, and B2B services, focusing on European, Latin American, North African, and Eastern European markets.
EMD — Estrategia Màrqueting Digital —, a consultancy specializing in digital internationalization based in Esplugues (Barcelona), has surpassed 500,000 euros in aid and grants managed for Catalan SMEs looking to access foreign markets within the framework of ACCIÓ's coupon programs and grants for the implementation of international projects.
The figure reflects five years of continuous work with companies from sectors such as industry, technology, tourism, packaging, health, and B2B services, focusing on European, Latin American, North African, and Eastern European markets.
Public aid with limited budget
ACCIÓ's "Internationalization Plans" Coupons offer up to 8,000 euros in non-reimbursable funds per company to define a comprehensive internationalization plan. The budget for each call is distributed on a first-come, first-served basis in a non-competitive regime. Accumulated experience in over 30 projects shows a clear pattern: calls are exhausted very quickly.
"Each call is exhausted very quickly. It's not a marketing alert, it's what happens year after year. Companies that prepare in advance get the aid. Those who wait are left out", notes Eric Onidi, founder and director of EMD.
ACCIÓ's "Internationalization Plans" Coupons offer up to 8,000 euros in non-reimbursable funds per company to define a comprehensive internationalization plan. The budget for each call is distributed on a first-come, first-served basis in a non-competitive regime. Accumulated experience in over 30 projects shows a clear pattern: calls are exhausted very quickly.
"Each call is exhausted very quickly. It's not a marketing alert, it's what happens year after year. Companies that prepare in advance get the aid. Those who wait are left out", notes Eric Onidi, founder and director of EMD.
Internationalization and digital visibility, inseparable
One of the distinguishing features of EMD's work model is the integration of a highly detailed digital strategy within the internationalization plan. In a context where B2B buyers research suppliers online before establishing any direct contact, digital visibility in the target market is a determining factor for any export process.
To build this visibility, EMD works with a 360-degree approach that combines SEO, positioning in generative artificial intelligence engines, content development, digital advertising, email marketing, social media, and authority building through mentions and ratings in relevant external media and pages.
The combination of tactics varies according to the sector, target market, and objectives of each company.
One of the distinguishing features of EMD's work model is the integration of a highly detailed digital strategy within the internationalization plan. In a context where B2B buyers research suppliers online before establishing any direct contact, digital visibility in the target market is a determining factor for any export process.
To build this visibility, EMD works with a 360-degree approach that combines SEO, positioning in generative artificial intelligence engines, content development, digital advertising, email marketing, social media, and authority building through mentions and ratings in relevant external media and pages.
The combination of tactics varies according to the sector, target market, and objectives of each company.
Proactive strategy as a competitive advantage
The consultancy work funded by the coupon —market analysis, strategy definition, and action plan quantification— allows companies to reach the implementation phase with a precise roadmap: priority markets, defined channels, and estimated budget. This level of detail is what distinguishes a solid internationalization project from an improvised one, and makes the difference when applying for additional funding to execute it.
"Not everything that comes out of the study works when you implement it. The key is to monitor very closely and review the data constantly. If something isn't working, you try to improve, pivot. If it's working well, you also try to improve it. Nothing is done definitively", says Eric Onidi.
The consultancy work funded by the coupon —market analysis, strategy definition, and action plan quantification— allows companies to reach the implementation phase with a precise roadmap: priority markets, defined channels, and estimated budget. This level of detail is what distinguishes a solid internationalization project from an improvised one, and makes the difference when applying for additional funding to execute it.
"Not everything that comes out of the study works when you implement it. The key is to monitor very closely and review the data constantly. If something isn't working, you try to improve, pivot. If it's working well, you also try to improve it. Nothing is done definitively", says Eric Onidi.
About EMD Estrategia Màrqueting Digital
EMD is an independent consultancy specializing in digital internationalization and marketing strategy, founded and led by Eric Onidi, with over 15 years of experience in B2B, industrial, and service projects in Spain and international markets.
Eric Onidi is an accredited advisor for ACCIÓ in the areas of "Export Strategy" and "Strategy", valid until December 2030, and collaborates with PIMEC in supporting small businesses with their business plans.
More information about EMD: https://estrategiamarketing.digital
EMD is an independent consultancy specializing in digital internationalization and marketing strategy, founded and led by Eric Onidi, with over 15 years of experience in B2B, industrial, and service projects in Spain and international markets.
Eric Onidi is an accredited advisor for ACCIÓ in the areas of "Export Strategy" and "Strategy", valid until December 2030, and collaborates with PIMEC in supporting small businesses with their business plans.
More information about EMD: https://estrategiamarketing.digital
