The number of visitors has remained relatively stable, with 134,847 tourists, but the spending per person has increased considerably. This suggests a shift in the socioeconomic profile of visitors, leaning towards higher purchasing power. This spending increase is particularly significant as the tourism sector accounts for 73% of municipal income, contributing to the improvement of infrastructure and services for residents.
The average spending per tourist has reached 849.5 euros (a 9% increase), while the average daily spending amounts to 145.9 euros (+5.7%). Overnight stays have also grown by 4.8%, totaling 729,280, with an average stay of 5.4 nights per tourist (+3.8%).
Visitors from the United Kingdom spend the most daily, averaging 182.3 euros per tourist, while those from the Netherlands tend to have longer stays, averaging 7.5 nights.
These figures come from a study conducted by the company DATUR, which processes mobile phone data and official sources like the National Statistics Institute (INE) to provide information to the tourism sector and administrations.
