The meeting, held on June 10, served to analyze the results of the previous year, including the balance of ski passes and investments made in innovation and sustainability. During the session, proposals for the 2026-2027 season were shared.
A key point was the analysis of the French market, considered a proximity sector with a high level of loyalty. According to the conclusions presented, this audience highly values the quality of alpine skiing, the natural environment, and complementary offerings such as gastronomy and the local lifestyle.
The Lleida resorts position themselves as a competitive alternative thanks to improvements in artificial snow production and slope maintenance. The joint strategy seeks to consolidate the economic impact in the region, with a target set at selling 1.4 million ski passes.
