A tourism promotion initiative, driven by the Tourism Board of the Diputació de Lleida and supported by the Consell Comarcal del Pallars Sobirà and the Association of Adventure Sports Companies of Pallars Sobirà, has hosted three prominent content creators in the region between July and September.
The initiative coincides with the celebration of the 40th anniversary of the first rafting descents on the Noguera Pallaresa river. The aim is to increase visibility for this experience and highlight the Pyrenees' offerings in active tourism, nature, and landscape through social media.
During their stay, the creators experienced firsthand some of the territory's representative activities, including a rafting descent on the Noguera Pallaresa and nature-based activities in the Aigüestortes i Estany de Sant Maurici National Park and the Alt Pirineu Natural Park. They also sampled local gastronomy.
The participants were Sara Caballero (with over 508,000 followers), Carlos Moyano (with over 300,000 followers), and Sara Caballero (with over 41,000 followers). Through their profiles, they showcase the attractions of Pallars Sobirà, expanding the region's reach to new audiences.
This action follows a press trip organized in May with the digital magazine Ruta en familia, which allowed a journalist and their family to discover the region. As a result of this initiative, five Instagram reels and six reports have been published.
