The initiative, carried out in collaboration with the specialized media outlet Solo Moto from the Grup Godó, consists of producing an experiential documentary video highlighting the territory's main attractions for motorcyclists.
The report showcases routes specifically designed for this segment, establishments and services accredited within the Motorisme project, as well as the scenic richness, heritage, gastronomy, and tourist offerings of the Pyrenees and the Terres de Lleida.
Filming took place between June 1st and 4th, covering various locations in the province and establishments participating in the project, aiming to showcase the complete experience a motorcycle traveler can have.
The campaign will continue digitally with the adaptation of the documentary into two short reel-format pieces for social media diffusion. Furthermore, the promotion will be strengthened with a prominent feature on the digital cover of Mundo Deportivo, content publication on the media's social media profiles, and a specific news item in the Solo Moto newsletter.
This initiative is part of the Tourism Board's strategy to consolidate the Motorisme project, an endeavor to attract visitors seeking quality experiences, enjoying rides on scenic roads, and contributing to the region's de-seasonalization and economic revitalization.
