The initiative, carried out in collaboration with the specialized media outlet Solo Moto, aims to highlight the territory's attractions for two-wheel enthusiasts. The audiovisual report showcases routes specifically designed for this segment, establishments accredited within the Moturisme project, as well as the scenic beauty, heritage, gastronomy, and tourist offerings of the Pyrenees and the Terres de Lleida.
Filming for the documentary took place between June 1st and 4th, covering various locations within the province and participating establishments to capture the complete experience of a motorcycle traveler.
The promotional campaign will extend to the digital sphere with the adaptation of the documentary into two short reel-format pieces for social media diffusion. Furthermore, the promotion will be enhanced with a prominent feature on the digital front page of Mundo Deportivo, content shared on the media outlet's social media profiles, and a specific news item in the Solo Moto newsletter.
This initiative is part of the Tourism Board's strategy to consolidate the Moturisme project, an effort to attract visitors seeking quality experiences, enjoying rides on scenic roads, and contributing to the region's de-seasonalization and economic revitalization.
