Elizabeth Keegan, manager of Lloret Turisme, has been recognized as one of the 25 most innovative professionals in the Spanish tourism sector. This distinction highlights her career and commitment to innovation, while also raising awareness of the work being done in Lloret de Mar to drive the evolution of the tourism model.
The recognition is part of the second edition of The 25 Most Innovative in the Tourism Sector 2026, an initiative by ILUNION Hotels in collaboration with the specialized magazine TecnoHotel. The project honors professionals who contribute to transforming the tourism industry in areas such as technology, hospitality, sustainability, mobility, destinations, research, and entrepreneurship.
The awards ceremony took place on October 7 in Seville, during the Tourism Innovation Summit. The 25 selected professionals were announced from over 170 submitted nominations.
Leading Lloret Turisme, Keegan has driven the organization's evolution towards comprehensive destination management, using innovation to tackle challenges like de-seasonality, resident-visitor coexistence, business competitiveness, and sustainability. Recent initiatives include the creation of an artificial intelligence ecosystem and the Lloret Sostenible by Bioscore projects.
