Radio audience data, from January 2026, shows that Ona La Torre reached 7,123 people via FM, with a 14% audience share in Torredembarra. The station is known by 78.6% of the population, with listeners dedicating an average of 26.8 minutes daily.
Regarding its digital presence, the outlet stands out with nearly one million Instagram views in 90 days. The new website, launched in February 2026, has registered 40,885 visits and 164,384 pages consulted, with an average visit duration of 5 minutes and 45 seconds, indicating active content consumption.
Local content is a key driver of digital growth. The podcast section has seen a 114.3% increase in unique page visits, and internal website searches have grown by 205.3%, demonstrating consumption beyond live radio. Social media, in particular, generated 45% of website visits in just two days (October 5-6), coinciding with coverage of local news such as the indoor pool closure and the Concurs de Castells.
On Instagram, the profile has grown by 28.97% between February 1 and October 5, exceeding 5,030 followers. The local component is strong, with 35.94% of followers from Torredembarra and significant presence from nearby municipalities. In 90 days (July 7 to October 4), content has achieved 969,879 views and reached 95,622 different accounts. Reels (484,000 views) and Stories (414,000) account for 93% of the total, with activity peaks during the August storm, Santa Rosalia's festival, and coverage of the Concurs de Castells.
On TikTok, the account has accumulated 122,590 views, 3,196 interactions, and 666 followers between May 1 and October 14. Content about the August storm and Santa Rosalia's festival is prominent, with nearly 56,000 combined views. The video on the most intense rainfall in Torredembarra has reached 23,040 views.
The data confirms a trend of expanding audience engagement, combining live radio with on-demand consumption via the website, podcasts, and social media. This multi-platform model, with Torredembarra's news as its central axis, reinforces Ona La Torre's role as a locally rooted proximity medium and allows it to reach younger audiences.
