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DO Terra Alta promotes its white wines in Madrid and specialized stores

Seven wineries from DO Terra Alta participated in a trade show in Madrid and will begin tastings in Catalan stores to boost their market presence.

Generic image of white wine glasses during a tasting event.
IA

Generic image of white wine glasses during a tasting event.

Seven wineries from the DO Terra Alta participated on June 1st in the XIII Salón de Grandes Vinos Blancos in Madrid, aiming to boost their presence in the Spanish market.

The wineries Altavins Viticultors, Celler Batea, Celler LaFou, Celler Josep Vicens, Celler Piñol, Celler Xavier Clua, and Sant Josep Vins presented their offerings, with a particular focus on white Grenache.
This participation is part of a promotional strategy that began in March with their presence at Experiencia Verema Valencia. The goal is to expand the reach of DO Terra Alta wines in the Spanish market and establish direct contact with the sector for future collaborations.
Concurrently, the campaign to connect with end consumers through specialized stores has started successfully. On Friday, May 29th, and Saturday, May 30th, the first tasting sessions were held at Vicovino (Barcelona) and Divinus (Vic), respectively.
Until July 24th, consumers in specialized stores across various locations such as Barcelona, Cornellà de Llobregat, El Prat de Llobregat, Olot, Sant Cugat del Vallès, Salou, Terrassa, Vic, and Vilanova i la Geltrú will have the opportunity to taste DO Terra Alta wines. This initiative aims to highlight these stores as trusted sources for wine recommendations.

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