The Regional Tourism Office of L'Urgell assisted a total of 2,585 people during 2025, a figure representing a 20% increase compared to the previous year. Most inquiries focused on museums, attractions, hiking and cycling routes, as well as local products and dining.

Including municipal tourist information points, the region registered 17,735 people assisted, a slight 1% increase from 2024. Verdú (5,913 visitors) and Agramunt (4,558) had the highest numbers of assisted visitors, although Agramunt experienced a significant decrease. In contrast, Vallbona de les Monges grew to 3,243 people.

Guided tours of historic centers totaled 5,786 participants, a 4.4% decrease from the previous year, with Verdú leading the figures with 2,323. Museums and attractions received 80,505 visitors, an 11.6% drop. The most visited sites were the monastery of Vallbona de les Monges (16,604), the Mas de Colom – Casa Borges in Tàrrega (14,198), and the Museum of Torró and Chocolate of Agramunt (12,800).

Average accommodation occupancy stood at 42.54%, exceeding the 40.51% of 2024, with a predominant profile of families and groups of friends, mainly from Catalonia and regions like the Valencian Community, the Basque Country, and Madrid. There was also a presence of international tourists from France, Holland, England, and Germany.

A notable increase was observed in activities related to almond blossom season, which attracted 2,925 people, boosted by initiatives like ‘L’Urgell, a walk among almond trees’ and the Tastasons of Preixana. The promotion of the L'Urgell Gastronomic Route and digital dissemination were also key.

The Ignatian Way continues to be an attraction, with 459 pilgrims staying at the Sant Pere Claver refuge in Verdú. The data will be presented in June to analyze the decline in museum and guided tour visits and define new tourism strategies for the region.