The campaign, stemming from a suggestion by the Trade Table, seeks to promote responsible behavior towards the environment and combat animal urine on building facades and shop windows.
Participating businesses will receive an identifying poster and cleaning bottles to distribute among animal owners, whether they are customers or not. This initiative aims to raise awareness about the importance of maintaining the cleanliness and image of commercial areas.
Establishments interested in joining the campaign can register via an online form. Campaign materials can be collected at the Citizen Attention Office.
Citizens are also invited to actively participate in the 'Marca estil, no façanes' initiative, running from November 6th to 30th. To do so, they can collect a cleaning bottle from any participating shop and take a photo in front of the establishment, sharing it on social media with the hashtag #lallagostamarcaestil.
