The launch price of these towels, which originally cost 3.99 euros, positions them as one of the most competitive options on the market, as similar products can cost up to 10 euros in other stores. This 12% discount is expected to generate high demand.

The towels, measuring 70x140 cm, are made from 100% cotton, ensuring softness and volume. They are available in four shades: beige, grey, mint, and pink, designed to adapt to any bathroom style.

Lidl highlights that the cotton used for these products helps support sustainable cotton farming in Africa. In addition to being bulky and absorbent, the chain ensures they are quick-drying and easy to care for for daily use.