Penedès to Celebrate 25th Anniversary of its Wine Route in 2026

The Tourism Promotion Consortium unveils a strategic plan focused on sustainability and infrastructure investment.

Generic image of the interior of a wine museum during an institutional event.
IA

Generic image of the interior of a wine museum during an institutional event.

The Penedès Tourism Promotion Consortium presented its 2026 Action Plan this Thursday at the VINSEUM in Vilafranca del Penedès, highlighting the upcoming anniversary of its famous wine route.

The year 2026 will see the completion of the Tourism Sustainability Plan (PSTD). This initiative includes significant investments in landscape preservation, sustainable mobility, and the renewal of tourist signage across the Alt Penedès region to enhance the visitor experience.

"In 2026, we culminate a project that has been key to transforming our destination. These investments will leave a lasting mark on the quality of Penedès."

Pedro Campos · President of the Penedès Tourism Promotion Consortium
A major highlight for the year is the 25th anniversary of the Penedès Wine Route. The Consortium will launch a strategic communication campaign and exclusive wine tourism experiences to celebrate two and a half decades of promoting the region's unique wine culture and heritage.