The main objective of the agreement is to support the dynamism and revitalization of the local commercial fabric through initiatives that increase its visibility, encourage purchases, foster customer loyalty, and strengthen the image of the urban commercial hub. The agreement also seeks to provide tools and means to professionalize business management and support planned activities for 2026.
The collaboration will be materialized through two lines of action: contracting professional management for the association's annual action plan and providing financial support for activities, programs, or the acquisition of necessary goods and services. The initiative has an allocated budget of 10,000 euros.
This alliance also aims to encourage associativism and a sense of belonging among local traders, thereby reinforcing the commitment to Piera's commercial sector.
