The Bages-based company has undergone significant changes in 2025. After a decade with Partners Group holding a stake, the founding family has repurchased 25% of the shares. This move coincides with the appointment of Susana Sánchez as the new CEO, who joins from Parfois to accelerate global growth.
Currently, Tous operates around 600 stores in 40 countries. While the strategic plan targeted 2026 for expansion, the brand has already opened new locations in Berlin, Houston, Buenos Aires, and Santiago. Mexico remains its most important international market.
“"Rosa Oriol saw a teddy bear in Milan and decided to turn it into jewelry: a simple design representing affection in a universal way."
This evolution marks 40 years since the brand opened its first store outside of Manresa and the 40th anniversary of its iconic bear design.
