firaReus Events generates 41.2 million euro economic impact in 2025

The economic return in the region grew by 11% driven by exhibitor business and visitor spending.

Generic image of a modern convention and exhibition center facade with people entering.
IA

Generic image of a modern convention and exhibition center facade with people entering.

The activity hosted by firaReus Events generated a global economic impact of 41.2 million euros in the Camp de Tarragona region during 2025, an 11% increase.

A study commissioned by REDESSA highlights that the venue hosted 209 events and welcomed 106,500 visitors throughout the year. These figures confirm Reus as a strategic hub for the agrifood, technology, and health sectors.

"This study highlights not only the direct economic return of firaReus but also its capacity to generate business opportunities and revitalization."

Josep Baiges · City Councilor for Economic Promotion and CEO of REDESSA
The total impact includes 30.96 million euros in business created by exhibitors and 8.25 million euros in visitor spending on restaurants, hotels, and transportation. Own-organized fairs accounted for over 70% of the total economic return.