The program kicks off on Thursday, March 21, at 6:00 PM with a fashion show on Sant Elies Street. Organized by the Bewai store and the Magda Simó modeling school, the event aims to draw crowds to the heart of Reus and strengthen the bond between shops and citizens.

A key highlight this year is the introduction of interactive challenges within participating stores via a mobile app. This circuit encourages shoppers to discover new businesses through playful tasks. Additionally, on March 27, a street performance will feature a shopping-themed workout to engage pedestrians.

Environmental awareness is also part of the agenda through the El Tomb pel Planeta project. On March 27 and 28, the Waste Games will offer creative, screen-free activities designed to promote waste prevention and sustainability among visitors.