Barcelona Hosts the XVI Olympic Forum to Debate the Future of Major Sporting Events

The meeting, dedicated to the legacy of Romà Cuyàs, will analyze sustainability, social impact, and mental management in elite sports.

Generic image of a modern museum or conference center in Barcelona.

Generic image of a modern museum or conference center in Barcelona.

The XVI Olympic Forum – Romà Cuyàs Memorial will gather leaders and experts on January 14 and 15 at the Joan Antoni Samaranch Olympic and Sports Museum in Barcelona to analyze the challenges facing Olympism.

This sixteenth edition, promoted by the Fundació Barcelona Olímpica, is consolidated as a key reflection space for sports leaders, public managers, and elite athletes. The focus will be on the sustainability of major events, public-private collaboration, the social and economic impact of sport, and the human dimension of performance.
The first day, Wednesday, January 14, will address innovation and the legacy of Olympism, including a presentation on the future of the Olympic movement. A highlight will be the analysis of the economic and social impact of the 37th America’s Cup sailing race, held in Barcelona, and federative management in the face of major competitions.
On Thursday, January 15, the program will focus on mind and performance, delving into the psychological factor in high-level sports. Discussions will cover emotional balance, stress management, and the psychological preparation of elite athletes before and after major international events.
The Olympic Forum – Romà Cuyàs Memorial reaffirms its role as an international reference for strategic thinking about sport. Registration to attend the event is now open.
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