The most significant award, the 2026 National Commerce Prize, was given to Culinarium in Tàrrega, a business with over 160 years of history and six generations at its helm. The company was recognized for its evolution from its origins to establishing a network of 36 stores and an online sales channel, adapting to new consumer habits with an omnichannel model.
The Fundació Barcelona Comerç received a special recognition for its contribution to the European projection of local commerce and its trajectory in favor of commercial associations. Additionally, 35 centenary commercial establishments were honored, including three with over 150 years of history and one with more than 200 years of activity.
During the event, President Salvador Illa highlighted that commerce "is part of our collective identity" and generates "opportunities, well-being, and shared progress," while Minister Miquel Sàmper emphasized its contribution to "building more vibrant, attractive, and cohesive towns and cities" and praised the sector's "extraordinary capacity for adaptation."
Among the other awardees are Rosich Jewels (Igualada) for Most Innovative Commerce, Albina Moda (Manlleu) for Best Communication Strategy, the Celler Cooperatiu d’Artés for European Values of Local Commerce, and the collective initiative GuillaGo (Sant Hilari Sacalm) for its digital loyalty platform.
The prizes, promoted by the Government through the Consorci de Comerç, Artesania i Moda (CCAM), recognize the trajectory, innovation, and contribution to the prestige of the Catalan commercial sector. The centenary establishments awarded include bookstores, butcher shops, bakeries, pharmacies, and restaurants from various Catalan towns.
