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Diari de Catalunya

Movento Acquires Auto Beltrán, Strengthening Mercedes-Benz Presence in Barcelona

The operation allows the automotive group to expand its network with three new facilities in the upper area of the Catalan capital and Castelldefels.

Generic image of a handshake in an office setting, symbolizing a business agreement.
IA

Generic image of a handshake in an office setting, symbolizing a business agreement.

Movento, the private mobility division of Moventia, has finalized the acquisition of Auto Beltrán, which operated as LG Barcelona, from the French group LG Groupe, consolidating its presence with Mercedes-Benz and AMG brands in the upper area of Barcelona and Castelldefels.

This strategic operation allows Movento, one of the leading automotive groups in Spain, to gain market share in one of the most strategically valuable areas of the Catalan capital. The integration will be carried out through Movento Stern, the group's official Mercedes-Benz dealership and workshop unit.
Specifically, Movento is incorporating three Auto Beltrán facilities into its network: two located at Passeig de la Bonanova 13-25 and Passeig de Sant Gervasi 39, both in Barcelona, and a third at Carrer Raurell 13-19 in Castelldefels. These new sales and service points join those already managed by Movento Stern in Sabadell, Terrassa, Manresa, Igualada, and Vic, significantly strengthening its coverage in the province of Barcelona.
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"We are incorporating a solid project, with a long history and strong local roots, which fully fits our growth model. We want to convey a clear message of continuity, solidity, and trust: Auto Beltrán will continue to operate with complete normality, backed by the strength of Movento and the entire Movento group."

Miquel Martí Perre · CEO of Movento
One of the most notable assets of this acquisition is the Bonanova center, which houses an AMG Performance Center. This exclusive Mercedes-Benz space specializes in the sale, configuration, and maintenance of high-performance AMG vehicles, being one of only three such centers in Spain, two of which are in Barcelona and one in Madrid.
Auto Beltrán, founded over 35 years ago by Braulio Bertrán and later developed by the second family generation with Xavier Beltrán, has maintained a leading position as a Mercedes-Benz distributor in the upper area of Barcelona, even after its integration into the French group LG Groupe and operating under the name LG Barcelona. The company records annual sales of approximately 1,200 vehicles (new and used) and has a workforce of nearly 80 professionals.
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"Our commitment is to preserve this unique identity and support it with the backing, experience, and capacity of Movento Stern."

Joaquim Badia · Manager of Movento Stern and Auto Beltrán
This operation allows Movento to grow with Mercedes-Benz, one of its historical brands, and increase its market share in Catalonia, where it concentrates nearly 70% of its business. The acquisition aligns with the group's growth strategy through the consolidation of its network and the expansion of its presence in strategic locations.

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