The entrepreneur, who arrived in Barcelona in the late 90s to expand international gym chains across Spain, found in the city a place to settle and develop various business projects related to health and wellness. These projects include the Énergie Fitness Iberia gyms and the more recent Zenergy Body & Soul.
“"The truth is, Barcelona chose me. A two-year project has turned into almost three decades of love for a city where my three children were born and where I have grown personally and professionally."
The expert has described Barcelona's society as vibrant and capable of working, living, and enjoying life, while also taking care of themselves and living in community. This 'Barcelonian spark' is a distinctive trait that, according to him, is only fully appreciated when one moves away from the city. For someone passionate about sports and physical activity, Barcelona offers an unparalleled setting.
Regarding areas for improvement, the entrepreneur pointed to the need to refine short-term issues such as access to housing and more efficient tourism management. Furthermore, he emphasized the importance of addressing the challenge of an aging population, as Barcelona will have a significant number of seniors in the coming years.
Looking ahead, the entrepreneur hopes the city will maintain its friendliness towards citizens and continue to be an economic driver that supports entrepreneurs. He advocated for public-private collaboration in emerging sectors, such as health and wellness, where Barcelona has everything necessary to become a global leader in active longevity.
