Barcelona aims to stabilize tourism and push visitors beyond city limits

Tourism commissioner José Antonio Donaire reports only 8% of visitors currently leave the city.

Generic image of the Sagrada Familia towers in Barcelona.
IA

Generic image of the Sagrada Familia towers in Barcelona.

Barcelona's tourism commissioner, José Antonio Donaire, stated this February that the city must stabilize its visitor numbers and encourage tourists to explore other regions of Catalonia to ease urban pressure.

The city council is focusing on eight High Influx Spaces where tourist pressure is most evident. Donaire pointed out that only 8% of tourists currently travel outside Barcelona, a figure the administration hopes to increase by promoting high-quality regional products.

"Our goal is for major cultural venues to make an effort to contain the number of visitors."

José Antonio Donaire · Barcelona Tourism Commissioner
Regarding the Sagrada Família, the commissioner expects its global profile to rise with the completion of the Jesus Tower and the Pope's visit. However, he urged private operators to follow the Park Güell model, which recently reduced its capacity by half a million visitors.
The city also remains committed to banning tourist apartments by 2028. Donaire believes the hotel sector and new developments in areas like Sagrera will be able to accommodate the two million people who currently use short-term rentals.