The municipal directive requires the establishment to comply with the urban landscape ordinance, which sets criteria for the thickness of signs on facades and prohibits certain types of protruding lettering. This measure has caused discontent among both the business and various heritage defense organizations.
The Fermín bodega has expressed its "sadness" and "indignation" on social media, arguing that the municipal directive "does not respect the identity markers of the neighborhood." The business points to a potential grievance, stating that "most of the surrounding businesses" do not comply with the regulations, despite having more recent openings.
“"The Iberian Network for the Defense of Graphic Heritage has voiced its support for the establishment, lamenting the "forced removal of the historic signs" and questioning why the ordinance "does not include any mechanism for exception or moratorium for signs that, due to their age, material, typology, or social appreciation, are part of a neighborhood's graphic heritage."
This entity has urged the council to develop a "specific regulatory safeguard" for unique signs and to apply the "principle of proportionality" before issuing "irreversible removals."
