The next big revolution in nightlife and events will not only be on stage, lights, or sound. It will also be on every attendee's mobile phone.
A Galician company has developed BREO, an artificial intelligence chatbot created specifically for festivals, events, and nightclubs. The tool is designed to solve one of the sector's biggest challenges: providing fast, clear, and constant support to thousands of people who need information before, during, and after each experience.
Tickets, schedules, access, reservations, guest lists, artists, VIP areas, venue rules, lost and found, location, drinks, programming, or last-minute changes are just some of the queries BREO can automatically handle. Its technology allows it to respond to the public in real-time, 24 hours a day, reducing wait times, preventing social media overload, and easing the workload of customer service teams.
One of BREO's key differentiating factors is its integration capability with WhatsApp and ticket sales platforms, two crucial channels in the relationship between organizers and attendees. This connection allows the public to receive direct support from an app they already use daily and, at the same time, check information related to tickets, reservations, purchases, access, or data associated with their experience.
Unlike a generic chatbot, BREO is designed for the real operation of leisure and events. It can be adapted to each festival, venue, nightclub, or promoter, incorporating specific information about programming, prices, services, regulations, maps, access, reservations, ticket types, or any relevant detail for attendees.
Thanks to artificial intelligence, the assistant understands questions phrased in different ways and provides natural, fast, and coherent answers based on each organization's information. Its integration into common channels like websites, WhatsApp, and ticketing systems facilitates more comprehensive, centralized, and accessible support.
BREO is presented as a technologically driven initiative with national ambitions to modernize the relationship between organizers and attendees. In an increasingly competitive sector, where customer experience begins long before arriving at the venue, having immediate support can make all the difference.
The solution is aimed at festivals, nightclubs, concert venues, promoters, brands, and event organizers looking to optimize their public attention processes and offer a more accessible service.
In the current context of artificial intelligence growth, initiatives like BREO reflect the interest in applying these technologies to specific sectors, with the aim of improving management and user experience.
