The new M1 line, located in the former Nissan facilities in the Zona Franca, will enable Ebro Motors to significantly increase its capacity, aiming to approach a production of 25,000 units during 2026. The company has invested 150 million euros over the last three years to modernize the factory and enhance its industrial capabilities, allowing for the production of up to 250 vehicles daily.
This facility can assemble 150 vehicles per shift, a substantial rise from the 50 units of the M0 line. By combining both lines and operating at full capacity with three shifts, the annual output could reach 130,000 units. Ebro's President and CEO, Rafael Ruiz, and Pedro Calef, detailed these plans during a press conference.
The company also anticipates a future investment of 100 million euros by 2029 for a new paint line, aiming to restore Nissan's historical production levels. Ebro Motors is focused on consolidating its industrial project and modernizing the plant, which already features around 200 robots, while currently ruling out ventures into the defense sector or structural changes.
Its localization strategy involves incorporating more European components and re-engaging former Nissan suppliers. Currently, all Ebro models are manufactured in Barcelona, encompassing welding, painting, and assembly processes, and are electrified vehicles (hybrid or plug-in). The M1 line produces the S400 and S700 models, while the M0 continues with the S800 and S900. The new facility is also equipped for the upcoming all-electric model planned for 2027.
By the end of the year, the plant will commence the assembly of models from Chinese manufacturer Chery, the group's strategic partner. Ebro's production lines are designed for flexibility, capable of housing various electric models based on Chery platforms. The introduction of models like Jaecoo or Omoda will depend on market demand. The company is also developing a smaller, urban electric vehicle, expected by 2027.
With a workforce of 2,000 direct employees, the automotive firm expects to conclude the fiscal year with a turnover of 600 million euros, positive EBITDA, and profits. In the first quarter, Ebro achieved a market share of 2.2%, doubling last year's figure, and ranks as the fourth-largest manufacturer of plug-in hybrids and eighth in the SUV segment for private buyers.
