Hundreds of women participated in an innovative urban action organized by Galerías del Tresillo in Barcelona. Under the slogan 'There's More Than One Mother', the initiative invited participants to climb onto a giant sofa to share their stories and testimonies about motherhood in its broadest sense.
The campaign seeks to modernize the perception of motherhood, including the care of projects, pets, businesses, or personal dreams. This disruptive vision has generated an emotional connection with the public, amplifying the brand's message.
“"With this giant sofa, we were not only looking for notoriety, but also to create a real physical space to celebrate that being a mother means getting involved and watching what we love grow. We wanted every woman to feel recognized and celebrated in her own way of caring for and promoting her projects."
During the event, participants received an exclusive cushion with the message 'There's More Than One Mother. But I am the best', strengthening the bond with the brand. The campaign's success has extended to the digital world thanks to collaboration with micro-influencers, who have shared their interpretations of motherhood, generating an authentic conversation.
As a thank you for the great reception, Galerías del Tresillo has launched a promotion with discounts of up to 10% in physical stores and online, in addition to offering express delivery throughout Catalunya and a selection of sofas and armchairs starting from 195 euros. This initiative underscores the firm's positioning as a modern brand with over 50 years of experience in the sector.
