The operational excellence of an event the size of the Barcelona Open Banc Sabadell – Trofeo Conde de Godó is not built solely on what happens on the court. Behind each day of competition, a complex human ecosystem ensures that the experience runs with precision and coherence, for both players and attendees.
In this context, the business group has renewed its commitment to the tournament as a strategic partner in people management, an alliance now in its sixth consecutive year. This collaboration reflects a shared understanding of sport and work, always centered on people.
“"The quality of an event of this dimension is largely sustained by the well-being, motivation, and fit of the people who make it possible."
The company's 'People First' philosophy prioritizes the alignment between professional competencies and the values that define both sport and the organization: commitment, self-improvement, shared responsibility, and teamwork. This approach views talent not merely as a resource, but as an essential link between individuals and projects.
This methodology has allowed the company, with an international presence, to consolidate itself as a specialized ally in building teams for high-profile events. In the case of the Barcelona Open, the impact extends beyond operational aspects, reinforcing the tournament's role as a generator of quality employment opportunities in the city of Barcelona.
During the nine days of competition, between April 11 and 19, the business group supported the tournament by incorporating over 120 professionals. These individuals were distributed in key areas such as public relations and hospitality, internal logistics, and player support. The selection of these teams prioritized not only technical skills but also attitude and commitment, ensuring complex operations unfolded naturally and coherently throughout the event.
