This transformation, driven by the Ibersol Group, seeks to adapt the brand to new consumer habits, offering a warmer and more experiential space, in addition to introducing novelties in its gastronomic proposal. The Catalan capital once again serves as the starting point for this new national phase.
The renovation of the premises includes a new visual identity, redesigned spaces, improved services, innovative products, beverages, and new 'packaging'. The objective is to strengthen Pans' position in the Spanish market, with a progressive implementation of this model in other establishments of the chain.
“"It is much more than a change of image. It is the natural evolution of a leading brand that understands how consumption habits are changing and decides to anticipate with a more current and flexible proposal."
The renovated design of the restaurant, located in a tourist enclave near Plaça de Catalunya, features minimalist lines and a clear, balanced aesthetic. Natural-inspired materials and technological elements have been used to create a brighter atmosphere, with the intention of connecting especially with the young and urban public segment.
Among the new services are table delivery, self-service points, and machines for free beverage refills. The product offering expands with a new range of natural fruit and herb drinks without added sugars, as well as new sandwiches, salads, and desserts with a more refined presentation.
The brand has also simplified its name to Pans and modernized its logo, retaining the characteristic yellow color. Currently, Pans leads the Spanish sandwich market, with a network of 111 restaurants in Spain, Portugal, and Andorra. The Ibersol Group manages other proprietary brands and recognized licenses.
