This initiative, driven by the publishing houses PlanetadeLibros and Grup62, aims to connect commerce with the city's cultural life. Various national and international brands, as well as hotels, will participate in this action designed to highlight the spirit of the book and rose festival.
Next Monday, a journalist and the president of the Passeig de Gràcia Association will tour the participating establishments to view the decorations firsthand. This activity underscores the importance of reading and culture in one of Barcelona's most iconic commercial avenues.
“"It is an exciting opportunity to be so closely involved in one of the city's most important cultural festivals. Dressing our shop windows with books is dressing them up for Sant Jordi, the great celebration of reading."
According to organizational sources, actions like this represent a great opportunity to strengthen the link between commerce and culture in Barcelona, offering new experiences to customers and drawing attention to reading. The promoting publishers have expressed their satisfaction with the positive reception of the proposal, which confirms the unique spirit of Sant Jordi.
Among the establishments that have joined the initiative are Adidas, Carrera y Carrera, Casa ISDIN, Castañer, CATAI, Catalonia Boulevard, Circa, Claris Hotel & Spa Barcelona, Hotel Alexandra Barcelona, Curio Collection by Hilton, Hotel Casa Fuster, IKKS, Lladró, Majestic Hotel & Spa Barcelona, Mandarin Oriental Residences, Mango, ME Barcelona, Michael Kors, Òptica Florit, Saba Aparcaments, Santa Eulàlia, and Xerjoff.
