TV3 Leads Afternoon Ratings with Broadcast of Sagrada Familia's Tower of Jesus Blessing

The Catalan public broadcaster's special news coverage achieved viewership shares exceeding 26% during the final spectacle.

Generic image of the Sagrada Familia with fireworks.
IA

Generic image of the Sagrada Familia with fireworks.

TV3's special news report on the blessing of the Tower of Jesus at the Sagrada Familia captivated the Catalan audience, reaching a peak of 26.2% share during the final spectacle.

The blessing of the Tower of Jesus at the Sagrada Familia, performed by Pope Leo XIV, has generated significant media interest. TV3 provided comprehensive coverage, with a broadcast that followed every detail of the event minute by minute, including the homily from inside the basilica and the closing light and fireworks show.
The production of the special, hosted by Toni Cruanyes, Xavier Grasset, and Núria Moliner, achieved notable figures. The first part garnered a 15.3% share, but the connection to the Pope's procession and the ceremony at the Sagrada Familia boosted the viewership share to 22.4%, with an average of 328,000 viewers.
The highlight was the light show on the basilica's facade. TV3's broadcast reached its peak with a 26.2% share, gathering an average of 545,000 people in front of their televisions, making it the most-watched program of the afternoon.
On the 3Cat platform and digital channels, the special ranked as the second most-watched broadcast of the season, with over 75,600 unique devices. On social media, content related to the inauguration and the papal visit surpassed 2 million reproductions.
In comparison, TVE offered a five-hour broadcast that achieved an average of 12.9%, with presenters Pepa Bueno and Gemma Nierga receiving praise. La 2 Cat also recorded good numbers with 5.1%.
Other channels like Telecinco saw a significant drop in audience by not covering the event, with programs like 'El diario de Jorge' (3.2%) and 'Allá tú' (2.3%) obtaining low figures. Antena 3 maintained its audience with 'Pasapalabra' (11.4%) and 'El Hormiguero' (6.9%).