Set in Barcelona, the series continues to dominate the afternoon slot with an average audience share of nearly 20%. Recent episodes have seen peaks of 26.5%, a remarkable feat for a show that has been on air since September 2017.

By reaching its tenth year, the production will overtake El cor de la ciutat as the most enduring fiction on TV3. The current success is driven by intense storylines involving betrayal and complex relationships among its main cast, including Alícia González Laá and Pere Ponce.

Key plot points involving characters like Sílvia (Montse German) and Francesc (Eduard Buch) have kept viewers engaged, ensuring the show's survival in a highly competitive and fragmented media landscape.