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Diari de Catalunya

Veolia Unifies Its Brands, Ending Agbar as an Independent Entity

The French company completes the integration of over a hundred local brands under its umbrella, including Agbar and Sorea, to strengthen its global presence.

Generic image of a water tap with a single drop falling, with a blurred city in the background.
IA

Generic image of a water tap with a single drop falling, with a blurred city in the background.

The company Veolia has completed the integration of over a hundred local brands, including Agbar and Sorea, under its global name, thus concluding a process initiated almost half a year ago.

This restructuring affects everything from operational headquarters to customer invoice branding and company vehicles. During the transition period, both brands coexisted, but the ultimate goal was total unification, as explained by Veolia's director in Spain last December.
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"To integrate all brands under the Veolia umbrella."

Veolia's director in Spain
There are some exceptions to this brand change, mainly in companies with other partners or specific contractual obligations. A notable example is Aigües de Barcelona, a mixed company where Veolia holds 70%, while the Barcelona Metropolitan Area (AMB) and CriteriaCaixa each hold 15%.
The company's intention is to coordinate all its areas of activity to project an image of a solid, solvent, and global partner. This strategy aims to gain visibility in key businesses such as water management, serving over 13 million customers across Spain, water technologies (strengthened by the integration of Suez in 2022), the circular economy, energy efficiency, decarbonization, and solid and hazardous waste treatment.

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