The course aims to teach attendees how to apply AI to grow their businesses, saving time and optimizing resources in their digital marketing strategies.
The training will cover an introduction to AI in digital marketing, the use of tools to optimize social media content, personalization, audience segmentation, and trend forecasting. It will also address AI-powered text creation, showcase tools like ChatGPT, LuzIA, and Bing, and provide examples of other applications for websites and data analysis.
Practical exercises will be conducted, success stories of companies integrating AI will be analyzed, and the responsible use of AI will be debated. The 8-hour course will be held online on October 15th (1:30 PM to 4:00 PM), October 20th (1:30 PM to 4:00 PM), and October 22nd (1:30 PM to 4:30 PM).
Registration is open via the form on the Sant Adrià de Besòs City Council website. Registered participants will receive access instructions via email. For more information, contact empresaiemprenedoria@sant-adria.net or call +34 934 620 625 and +34 663 815 679.
