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Diari de Catalunya

Montblanc Records Successful Easter Week with Over 2,700 Visitors

The town in Conca de Barberà consolidates proximity tourism thanks to good weather and a wide cultural offering.

Image of Montblanc's wall with tourists
IA

Image of Montblanc's wall with tourists

The town of Montblanc has concluded Easter Week with a very positive tourism balance, serving over 2,700 visitors and confirming proximity tourism as a key economic driver.

The Montblanc Tourism Office has released a favorable report on tourism activity during Easter Week, highlighting a significant influx of visitors and suitable weather conditions that enhanced their stay in the town.
Between March 28 and April 5, a total of 2,708 people were attended, marking the second-best figure in recent years. Although lower than the 3,301 visitors recorded the previous year, the current volume reflects a consistent growth trend. Proximity tourism, with a majority of visitors from Catalonia, remains a fundamental pillar.
Of the approximately 800 inquiries received, 70.6% came from Catalan tourists, mainly from the metropolitan area. Visitors from the rest of Spain accounted for 24%, with notable presence from Euskadi, the Valencian Community, and Madrid, while international tourism remained a modest 5.4%.
The busiest days were Friday and Saturday, with 536 and 515 people attended respectively, maintaining a daily average of 300 visitors. These figures underscore the municipal services' efforts in welcoming and providing tourist information.
The guided tour offerings were reinforced to meet high demand, with 480 participants across 36 tours, surpassing previous years' figures. The family-oriented proposal Explora Montblanc was offered daily, and the monumental tour was available in several languages. Interest in self-guided and family activities, as well as accessible hiking routes, was also notable, including itineraries to sites like the hermitages of Sant Joan, Sant Josep, and Santa Anna or the Vall waterfall.
Cultural facilities saw significant activity. The wall received 1,200 visitors, with one-third of them under fourteen years old. Spaces such as the Santa Maria church and the Comarcal Museum also extended their opening hours to accommodate demand. This tourism dynamism had a positive impact on the local economy, with high occupancy rates in accommodations, restaurants, and shops, notably the Montblanc Park campsite, which reached full occupancy on several days.
The Tourism Office is already preparing for the next major event, the Medieval Week of Sant Jordi, for which maximum occupancy and further expansion of tourist services are anticipated.

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