The new visual identity was created to serve as a communication tool complementary to the official municipal coat of arms. As explained by municipal officials during the event, the brand seeks to share the town's essence with the world, emphasizing its welcoming character and the richness of its natural surroundings.

The logo design incorporates key elements such as the double 'L' characteristic of the name Llagostera, symbolizing a sense of belonging and the network of paths and routes that connect local heritage. The color palette aims to convey dynamism and a forward-looking perspective toward a model of sustainable, high-quality tourism.

The presentation was attended by representatives of the local government, as well as members of the Cambra de Comerç de Sant Feliu and other regional authorities. The event concluded with a tasting of local products, including traditional pine nut sausage and regional wines.