Maresme tourism slows employment in 2025 but strengthens economic weight

Despite a slight deceleration in employment, the tourism sector increases hiring and its relevance in the regional economy.

Generic image of a hand holding a tablet displaying a bar chart with a slight slowdown, against a blurred background of a Mediterranean coastal town.
IA

Generic image of a hand holding a tablet displaying a bar chart with a slight slowdown, against a blurred background of a Mediterranean coastal town.

The tourism sector in Maresme experienced a slight slowdown in employment during 2025, although it maintained its strategic importance and saw an increase in hiring.

According to the annual report from the Maresme Local Development Observatory, the average number of jobs in the tourism sector stood at 16,576, representing a 0.38% decrease compared to the previous year. This reduction breaks the upward trend of recent years and is attributed to a decline in both salaried and self-employed work.
Despite this deceleration, tourism has shown greater resilience compared to the overall regional economy, which recorded a more pronounced decline. This situation has led to an increase in tourism's share of total jobs, reaching 11.46%, the highest level in the historical series.
The business fabric of the sector remains stable, with an average of 1,669 companies and a slight decrease of 0.18%. The majority are micro-enterprises with fewer than 10 employees. Food and beverage services continue to be the predominant subsector, concentrating most of the tourism economic activity.
In terms of hiring, 16,427 contracts were formalized in 2025, a 2.73% increase from the previous year, breaking two consecutive years of decline. Indefinite contracts are consolidating as the majority, representing 68% of the total, although they slightly decreased in absolute terms. Concurrently, temporary contracts increased, especially short-term ones.
Restaurant services accounted for 73.3% of hiring, followed by accommodation with 25.5% and travel agencies with 1.2%. The report also notes a slight reduction in seasonality, favored by labor reform, although the tourism model remains strongly linked to the summer season and sun and beach tourism.