La Noguera Bookstore in Balaguer Reopens Under New Management

After closing in February, the emblematic establishment in the historic center begins a new chapter under Jordi Sala's leadership.

Generic image of a bookstore with wooden shelves and a cozy atmosphere.
IA

Generic image of a bookstore with wooden shelves and a cozy atmosphere.

The historic La Noguera bookstore in Balaguer, which closed in February after 72 years, has reopened its doors this April under the new management of Jordi Sala, from Almenar.

The emblematic establishment, located in the historic center of Balaguer, closed its doors last February, raising concerns about the loss of a cultural landmark. However, the bookstore has begun a new chapter this April, as reported by the newspaper LA MAÑANA.
The change in management has been key to the business's continuity. Jaume Casals, who led La Noguera for over 40 years, has transferred the bookstore to Jordi Sala. Casals, 79, had announced the definitive closure due to not finding a successor, but several individuals expressed interest in keeping the bookstore on Carrer Major in Balaguer alive.
La Noguera's new phase promises to maintain the establishment's essence, incorporating new releases and a carefully curated selection of books. Among the elements that will define this new offering are editorial novelties, backlist titles, true crime books, and a section dedicated to children's literature.