The opening of New Blanco on the Street level of the La Fira shopping center marks a new stage for the well-known brand, which maintains the essence of the historic Blanco but with a completely revamped store concept.

The establishment features a modern design and a collection aligned with current trends, aiming to consolidate itself as a reference in young women's fashion. The proposal focuses on versatile pieces for daily wear and items for special occasions, including dresses, jackets, denim, and accessories.

This incorporation is the third opening for New Blanco in its new expansion phase, which also includes the launch of an online sales channel. The first collections available correspond to the Autumn-Winter 2025/2026 season.

La Fira Shopping Center positively assesses the brand's arrival, as it reinforces the center's positioning as a leading fashion destination in Reus and the surrounding area, fulfilling the commitment to offer a dynamic and up-to-date commercial proposal.