The entity was established by taking up the legacy of the artist Isabelle Meyer with the aim of promoting, boosting, and disseminating art in Priorat and neighboring regions. One of the founding members, the artist Montserrat Picas, highlighted the need to provide a tool to foster the emergence of art and young talents in the area.
“"In Priorat there are many creators and artists, but we wanted to provide this tool to bring forth and promote art and young talents, and at the same time, foster interest in art, especially among young people."
One of the main goals of the association was to secure a permanent exhibition space. Thanks to an agreement with the Falset Town Council, the entity manages the hall at La Casa de la Festa, in Neus Català square. Currently, visitors can see Sediments (Sediments), an exhibition of stone sculptures by the artist Eva Bladé, after closing 2025 with the Priorat dibuixa project and the Pa Pe Ti exhibition by Xavier Solé.
To pay tribute to its inspiration, Terra d'Art organizes the Isabelle Meyer Visual Arts Award, which in its third edition (2025) granted a 3,000 euro scholarship, supported by the Diputació de Tarragona. The winner of this edition was the artist Marco Noris for his project The Open Edge, Anatomy of an Extraction, valued by the jury for its focus on the current water issues in the region.
Among the most popular initiatives is Priorat dibuixa (Priorat Draws), a free, itinerant activity that invites people of all ages to draw in situ in different villages across the territory. Furthermore, the entity collaborates with DOQ Priorat and local wineries, and organizes solidarity initiatives such as the sale of children's drawings at Masroig Vi Solidari to support research against childhood cancer at Hospital Sant Joan de Déu de Barcelona.
