Aitona recreates its blossoming peach orchards in Minecraft

The Catalan town launches a digital interactive experience to showcase its natural heritage to younger audiences.

Generic image of a digital landscape with blossoming fields recreated using video game blocks.
IA

Generic image of a digital landscape with blossoming fields recreated using video game blocks.

The Aitona City Council has introduced a pioneering project this March that recreates its famous blossoming peach orchards within the Minecraft video game to engage younger generations.

Named Fruiturisme Aitona Egames, the initiative features a custom map representing the local territory and its vibrant pink fields. This digital experience will be hosted at the town's Multifunctional Building, offering free access to visitors interested in exploring the virtual landscape.
The blossom season also attracts significant international attention, with visits from the Japanese consul and the South Korean ambassador scheduled for this Thursday. Additionally, the III Blossom Forum will take place next Monday to discuss rural development strategies alongside the Lleida Provincial Council.