Last June, the Tourism Board of the Diputació de Lleida, in collaboration with the Spanish Tourism Office in Munich and the support of the Consell Comarcal del Pallars Jussà, organized a cycling tourism promotion trip for the German magazine Mountainbike Magazin. The aim was to showcase the BTT offerings in the Pallars Jussà region.
German journalist Adrian Greiter, with extensive experience in cycling reporting, visited the region for six days. During his stay, he explored various medium-to-high technical level BTT routes and discovered the area's most emblematic sites. Greiter will publish a comprehensive report on his experience in the German magazine Mountainbike Magazin.
Mountainbike Magazin is a leading publication for mountain biking in the German-speaking market. The magazine has a circulation of approximately 32,000 copies and an estimated readership of nearly 390,000 per issue, in addition to a strong digital presence in Germany, Austria, and Switzerland.
This initiative is part of the BTT promotion efforts in the Pyrenees and Terres de Lleida that the Board is undertaking in international markets, aiming to position the destination on the European cycling map.
