The meeting anticipates 160 individualized business meetings between Catalan companies and international buyers from the United Kingdom, South Korea, Canada, Poland, Serbia, and Romania. This selection of markets combines established destinations with others offering growth opportunities for the Catalan olive oil sector.
The forum features broad territorial representation, with companies from Lleida, Terres de l'Ebre, Camp de Tarragona, Penedès, and Barcelona. Six participating companies are from the Lleida regions of Segrià and Garrigues, highlighting the province's significance in the sector.
Rosalba Arrufat, Head of Sectoral Solutions at Prodeca, points out that the challenge is to identify the right channels and buyers for each product, leveraging the diversity of Catalan olive oil varieties and productions to compete through differentiation.
Marc Moreno, Senior International Strategy Consultant at ACCIÓ, emphasizes the combination of markets with varying maturity and growth potential, featuring a selection of buyers capable of effectively introducing Catalan oil into their distribution channels, including major operators, e-commerce platforms, and gourmet product specialists.
Jordi Quejido, head of internationalization at the Chamber of Commerce of Lleida, highlighted the importance of holding this event in Lleida and the significant role of Lleida-based companies, representing one-third of the participating producers.
The Catalan olive oil sector is dynamic in international trade, supplying 118 countries and exceeding €580 million in 2025. Europe and the United States are leading markets, with notable growth in Canada (127%) and South Korea (35.15%) in 2024.
As a complement, on November 9th, buyers participated in an immersion day with visits to producing estates, guided tastings, and a gastronomic experience in l'Albagés, to gain firsthand knowledge of the diversity and quality of Catalan olive oil.
The Olive Oil Business Forum is organized by Prodeca, ACCIÓ, and the Chamber of Commerce of Lleida, aiming to sustain an international business platform to expand commercial opportunities for the Catalan olive oil sector.
