The Lloret de Mar Tourism Offices recorded 44,125 enquiries in the first six months of 2026, with 43,401 being in-person. This figure represents 66.9% of the total consultations from 2025, which stood at 65,912.
The most significant increase was observed between February and April. In February, enquiries grew by 116.5% (8,589 compared to 3,967), in March by 70.5% (9,162 compared to 5,375), and in April by 30.8% (9,542 compared to 7,293).
The Bus Terminal office remains the busiest point of contact, with 21,196 consultations (48% of the total), due to the passenger volume at one of Catalonia's busiest bus stations. It is followed by the Maritime Museum (17,704 enquiries, 40.1%), the central office (4,667, 10.7%), and the Fenals office (548, 1.2%).
Regarding visitor origins, both the domestic and international markets show growth. The domestic market recorded 30,832 enquiries, 12,567 more than the previous year. Within this, notable increases were seen from Galicia (261.7%), Andalusia (191.3%), Madrid (59.1%), and the Basque Country (40.4%).
The international market accounted for 13,342 enquiries. France continues to be the main source country, followed by the United Kingdom, Italy, Germany, the Netherlands, Poland, and Belgium. Poland's growth is particularly noteworthy, having doubled its figures from the same period.
The most frequent visitor requests concern general information and publications (32.5%), including maps and event schedules. Mobility and transport (18.9%) rank second, with queries about bus and RENFE train times. Heritage and culture are the third most requested topics (17.5%), with the Open Museum of Lloret as a key attraction.
“"In a context of increasing service digitalization and the implementation of new AI-based tools, these figures also highlight the importance of personalized attention and the role of tourism information officers. Technology allows us to expand and improve the service, but human interaction, destination knowledge, and the professionalism of the teams remain essential for providing quality tourist service."
