Lloret de Mar achieves 5.1 million overnight stays as tourism diversifies

The 2025 tourism report highlights the rise of the Polish market and strong forecasts for Easter 2026.

Generic image of a coastal tourist area with hotels and palm trees under the sun.
IA

Generic image of a coastal tourist area with hotels and palm trees under the sun.

The organization Lloret Turisme has presented the 2025 tourism report in Lloret de Mar, showing a stable volume of 1.17 million travelers and a successful shift towards year-round tourism.

According to data from Mabrian and Bioscore Sustainability, 47% of annual overnight stays now take place during the shoulder seasons. This marks a significant milestone in the town's strategy to reduce dependence on the summer peak.
For the first time, Poland has become the third largest international market, accounting for 10% of stays, following France (16%) and the United Kingdom (12%). The average spending per card remains solid at 127.40 euros.
Looking ahead to Easter 2026, the Girona-Costa Brava Airport expects to handle nearly 1,400 flights. Connectivity with 13 countries will support a diverse visitor profile seeking cultural experiences and short active getaways in the Selva region.