The project, driven by the Cohesion and Coexistence Table, involves collaboration from various municipal services and social entities to foster citizen coexistence.

The campaign features an audiovisual spot and four short interview-format videos produced by Bruna Productora Audiovisual. The main spot, filmed in late March at various key locations in Lloret, includes participation from local residents.

The narrative centers on an eight-year-old girl who, tired of the prejudices and rumors affecting her community, stages a protest in front of a mural bearing the slogan "Som Totes de Lloret".

This artwork was created by artist Àlex Gómez, known as Odiarte, and is painted at the entrance of Càmping Blau, near El Puntet.

According to municipal sources, the campaign's primary goal is to strengthen the sense of belonging and coexistence by promoting a positive view of Lloret de Mar's social and cultural richness.