The arrival of Easter Week marks the beginning of the tourist season in Salou, which is showing very positive indicators. According to Mayor Pere Granados, the municipality has experienced a remarkable 50% growth in visitor numbers during the first months of 2026, a figure that underscores the success of deseasonalization policies.

This increase is not only due to traditional sun and beach tourism but also to the commitment to sports and culture. Salou has established itself as a top-tier sports destination, hosting events like the Mare Nostrum Cup and the Costa Daurada Cup, and attracting cycling tourists and runners thanks to its climate and infrastructure. Furthermore, the promotion of historical and cultural heritage, with initiatives such as the Modernism Route of Salou and visits to the Kallipolis archaeological site, helps diversify the offerings.

Another pillar for deseasonalization is the municipality's ability to organize major events, such as the Festa del Cel (Air Festival), which attracts thousands of visitors and generates significant economic impact. This festival, commemorating the first flight between Reus and Salou in 1913, reinforces the town's connection with aviation and its importance for Reus Airport.

Regarding infrastructure, Granados reiterates his defense of the Hard Rock project, considering it a key driver for creating stable jobs and generating wealth, as well as for hosting large conferences. He also criticizes the location of the new Vila-seca station, advocating for the recovery of an intermodal project south of the airport that connects high-speed rail with air traffic, and demands a European gauge railway connection to the north and south.

Finally, the mayor emphasizes the need for a new funding model for tourist municipalities, which would allow covering the additional services provided to visitors without overburdening residents. Although the tourist tax could be a partial solution, Salou will not apply a municipal surcharge to avoid a 'tax war' with other localities.