The municipality of Salou has been nominated for the 'Destino más Innovador' (Most Innovative Destination) award at the Smart Travel News Awards. This recognition highlights the town's commitment to innovation in tourism, placing it among the ten selected candidates in this category. The list of nominees also includes cities such as Barcelona, Benidorm, Bilbao, Cabo de Gata, Dubai, Madrid Destino, Málaga, Portugal, and Valencia.
This distinction underscores Salou's efforts to evolve towards a smarter, more competitive, and sustainable tourism model, responding to the new demands of visitors and the sector. Unlike previous editions, this year's awards will be decided by a popular vote from the platform's readers and audience, without a professional jury.
The voting process will commence on September 7th and conclude at the end of the month. The finalists will be announced in October, and the winner will be revealed at the gala ceremony on December 2nd in Madrid. The nomination emphasizes Salou's strategy to integrate innovation, technology, and sustainability into the tourist experience.
The Salou City Council and the Municipal Tourism Board will launch a promotional campaign to encourage residents, visitors, and professionals to support the candidacy through online voting. Citizen participation will be crucial for Salou to advance to the final stage and contend for the award.
“"Being among the ten candidate destinations for the Most Innovative Destination award is a recognition of the work Salou is doing to transform and modernize its tourism model."
Mayor Pere Granados positively assessed the nomination, stating it recognizes Salou's efforts in transforming its tourism model. Granados emphasized that innovation extends beyond technology, encompassing adaptation to new visitors, sustainability, and enhancing the experience while prioritizing citizen well-being. He added that this nomination encourages continued work to position Salou as a modern and competitive destination.
